a rag tag rebellion in the rag trade
Somewhere between the boardroom and the back alley, the idea was born - a rebellion stitched together by a collection of misfits, makers, and dreamers. They came from everywhere: a few business minds, hands calloused from years at sewing machines, an ex-banker who’d swapped dollar signs for tees, and a scrappy group of decorators who know the magic of ink on fabric.
This crew didn’t come together for the corner office or the fancy perks. They came together because they saw the potential for something bigger: decent threads made with respect for the hands and hearts involved. And they knew a secret: the right fabric makes all the difference. They crafted each piece to be decorator-friendly, to reduce bleed and dye migration, and to keep holes and breakages out of the picture. It’s more than just making a tee - it’s about less waste, less frustration, and way more quality.
This wasn’t just another brand. It was gear built to last, with a side of justice and a sprinkle of Kiwi grit. They’re here for the makers - the hands that print, stitch, and decorate every piece with pride. And they’re here for you, the ones who just want to wear something that looks good, feels right, and doesn’t cost the planet or anyone else along the way.
In the world of fast fashion, they’re going at their own pace. Call them the ragtag rebellion or the wearable art warriors. Whatever you call them, just know they’re here to give you threads that stand for something. So, join the movement. Throw on a tee, a hoodie, or whatever speaks to you. It’s more than just clothing - it’s a crew, a cause, and a little bit of creative chaos wrapped into every stitch.
All our gear comes with a side order of justice!
Our whole set-up celebrates the unsung heroes of wearable street art. The ink-spattered warriors, lovingly creating the bling that walks among us.
We’ve turbo charged their creativity, by flipping the script on how they get paid. For years the major importers hogged the market and went 8XL. Kiwi creatives were left struggling to keep the shirt on their backs.
So we got the crew together. Now the profits the big boys were sharing with their fat cat mates, stock brokers and hedge fund managers get shared amongst the rag tag rebellion of makers and decorators.
That's freed us up to make the exciting threads we always dreamed of making, at prices that keep a sloppy grin on everybody’s faces.
So join the revolution. Whether it’s for the shop floor, the dance floor, or lying around on the floor, we got what you need.