Real heroes. The bloke at the deli with the laser guided smile. The lady at the pub who
recalls your tipple. All those putting something extra in at ground level that makes everyday
life sweeter for all of us.
It’s about high street, not highlife. Walking your talk, not a catwalk. The local legends down in
the wage trenches with the rest of us.
We’re weaving those threads together and celebrating these people by giving them the shirts
off our backs. It seems only right.